Practical frameworks and strategies for AI-powered marketing.
First-person accounts of enterprise transformation I led at ControlUp, F5, and SAP Concur.
Traditional SEO gets you found on Google. AEO gets you quoted by AI answer engines. The full build log for 4040marketing.com — server-side rendering, one canonical author entity, an About page built to be cited, per-page OG images, current crawler names, and llms-full.txt.
Read Answer Engine Optimization: What I Did to Get Cited by ChatGPT and PerplexityWhen pipeline slows or deals stall, the CEO questions strategy, the CRO questions marketing, and the CMO questions execution. The real problem is that no one knows whether the message works for the buyer.
Read When Messaging Doesn't Work, the Blame Starts at the TopMost messaging doesn't break because marketing and sales aren't aligned. It breaks because alignment happens too late. There is a better way.
Read Your Messaging Is Not Failing Because Your Team Is MisalignedI've watched startup CMOs spend tens of thousands on websites. Changes take weeks. Simple updates require tickets. I wanted to see if that tradeoff still makes sense.
Read What Startup CMOs Should Know About Building Websites in 2026Marketing is being rewritten in real time. AI isn't just another tool, it's a new operating model. Everyone wants it, but no one is telling us how to make it tangible.
Read 40/40 Marketing: What It Is and Why We Need It NowUsing Lovable's AI-powered development platform, you can go from concept to deployed website in a single afternoon. Here's how AI is changing what's possible for marketers.
Read Build a Professional Website for Under $50 in 3 HoursUsing Sora, you can create surreal, attention-grabbing videos that prove AI video generation is ready for real marketing work. Here's what you need to know.
Read How to Make Marketing Videos for $0 in Under 4 Hours
